Matt Pritchard

Matt Pritchard Showreel

Formerly known as the front man of MTV’s Dirty Sanchez, Matt has left his pranking days behind for his love of vegan food, health and fitness.

Matt is a vocal champion for men’s mental health, and recently rowed the Atlantic, from Fuerteventura to Antigua, in only 52 days, to help raise money for the cause. He has since competed in the Back Yard Ultra, running 4.1 miles every hour on the hour, in a knockout competition. He is currently training for his next adventure, and is always trying out new recipes.

Matt’s first cooking series, Dirty Vegan, premiered on BBC 1 Wales to wide acclaim, coinciding with his vegan cookbook of the same name, which was described by Waitrose Magazine as having universal appeal. The series featured Matt cooking a variety of exciting dishes to win over the Welsh public. From a hearty vegan paella for a women’s rugby team, to tasty energy fuelled meals for school dinners. His mission? To make Wales fitter, healthier and stronger. Convincing the public that plant-based food can be a sustainable lifestyle option!

Following the brand’s success, Matt then published a second cookbook, Dirty Vegan: Another Bite, soon followed by his second instalment of his Dirty Vegan TV series on BBC Wales. The second series encouraged the public to try Veganuary and consider a much healthier lifestyle.

Always seeking a thrill, Matt has replaced his wild life of pranking and partying with endurance sports. He has undertaken some of the most extreme sporting challenges, including breaking a world record when he completed 30 half Iron Man events in 30 days, raising thousands of pounds for charity in the process. Matt also achieved 4th place in Brutal Event’s Deca UK - a hardcore competitive race consisting of a 24-mile pool swim, 1,120-mile bike and 262-mile run...

His determination and passion for extreme challenges has seen Matt featured in the BBC 1 Wales documentary Wild Man to Ironman; an inspiring film following Matt’s gruelling journey through a 487-mile triathlon around the coast of Wales in just 14 days. Exposing both his physical and mental strength, the challenge was as much one of endurance as it was a journey of self-discovery.

A professional skateboarder and stunt performer, Matt also owns the Sleep When You’re Dead Tattoo & Barbour shop in Cardiff and recently opened his own dog-grooming salon, Lemmy’s Chop Shop in Cardiff, named after his beloved Springer Spaniel Lemmy.

CV Highlights

  • ‘Dirty Vegan’, BBC 1 Wales
  • Holds the Half an Ironman a Day for 30 Days World Record
  • ‘Wild Man to Ironman’, BBC 1 Wales
  • 4th in ‘Brutal Events Deca Challenge’ (24 mile swim, 1,120 mile bike ride, 262 mile run)
  • Published book, ‘Dirty Vegan’ with Octopus Books
  1. Full CV


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