Darren Kennedy


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TV presenter, style entrepreneur and fashion columnist Darren Kennedy is regarded as one of the UK and Ireland's most stylish men and key opinion leaders.

You will have seen him on BBC One's "You Are What You Wear", hosted by Rylan Clark-Neal. The show features participants in need of a ‘pick-me-up’ makeover. Darren, in a team of four stylists help people undergo their style transformation in a bid to make them feel comfortable in their own skin, regardless of size.

Darren has also founded one of the fastest growing grooming ranges coming out of Ireland, the award-winning Kennedy & Co Grooming which includes SPF moisturiser, revitalising eye gel and purifying peat face scrub. It has been so well received, the range is now available to buy globally on Amazon https://kennedycogrooming.com/

He has hosted TV shows on BBC, Channel 5, ITV and the Irish National Broadcaster RTE, as well as in the US having hosted live segments on FOX, ABC, Oxygen, the CW Network and E! UK to a combined audience of over 160 million. He has appeared on shows such as Celebrity Mastermind, The Xtra Factor & This Morning. Talented at creating content as well as presenting it, his first documentary, "Gay Daddy" (developed and authored by Darren) was broadcast to critical acclaim and trended world-wide on Twitter, whilst his latest series, "The Unemployables," which he co-devised as well as hosted, was nominated for best new TV format at the European Broadcasting Union Awards...

As an accomplished writer, Darren has a weekly style column in the Irish Independent and contributes to Beverly Hills Lifestyle Magazine in the US. He has contributed to titles such as The Telegraph, Hello!, Askmen (UK and US), Attitude and Irish Tatler. As well as a seasoned style writer, Darren has also made his mark on the digital sphere maintaining a strong audience across all social media channels. Darren’s popular #SixtySecondStyle videos regularly hit up to a million views on Instagram and he’s a regular on the front row at London Fashion Week and LFWM. Kennedy has also hosted London Fashion Week Festival alongside Laura Jackson as well as Darren hosting live on the red carpet with River Island at The BRIT Awards.

With Darren’s inherent grasp for all things style, media and culture he is a go-to for some of the world’s most influential brands, recently working with the likes of HUGO BOSS, BMW, MR PORTER, M&S, TOPMAN, REISS, NESPRESSO and MAC COSMETICS. Darren’s passion for style also led to his own contemporary suiting and outerwear line, in collaboration with Ireland’s finest tailor LOUIS COPELAND, which produced six sell-out collections.

Darren holds a first-class Honours Degree in International Business & Languages and is a fluent French speaker. His other passions include travel, fitness, wellbeing and animals.

CV Highlights

  • You Are What You Wear, BBC One
  • Dancing with the Stars, RTE
  • Ambassador for Specsavers and curator of DK Recommends for Specsavers Ireland
  1. Full CV


Social Media

  • Total:
    85.6K Social Reach


Branding projects that Darren Kennedy has been a part of include:



Marks & Spencer