Fraser Doherty is just 23 years old but already has 10 years of business experience behind him and is the CEO of international company SuperJam. Hailing from Scotland, he is a popular and charismatic public speaker; charming, frank, and full of enthusiasm. He has an energy and passion for ethical business, and is keen to both share his knowledge and to learn from others.
Fraser set up SuperJam at the age of fourteen using his Gran’s homemade recipes. He began by selling at farmers' markets, and then developed a method of mass-producing healthy jam made 100% from fruit. This early trading at farmers’ markets gave him a love of artisan food, and a real zest to learn about “making your own”. Superjam is now considered a fun and ethical company that has reinvented the world of jam and Fraser is passionate about preserving recipes and reconnecting with food.
Fraser became the youngest ever supplier to a major supermarket chain when Waitrose launched the range in March 2007. He benefited from the support of the Prince’s Trust and a mentor. SuperJam has since grown rapidly and supplies over 2,500 supermarkets in the UK (including Tesco, Asda Wal-Mart, Morrisons, Sainsbury’s and Waitrose) and around the world in countries including Australia, Russia, Denmark, Finland and Ireland.
SuperJam is exhibited in the National Museum of Scotland as an 'Iconic Scottish Brand', alongside IrnBru, Tunnock's and Baxters and Fraser was named 'Global Student Entrepreneur of The Year', the first ever winner from outside North America, one of over twenty awards that the company has received. Previous Prime Minister Gordon Brown commended Fraser over dinner at Downing Street, after hearing about his amazing story.
Fraser has a keen business brain, but for him business is all about making a positive impact on the world so his company invests in running 'SuperJam TeaParties' for elderly people who live alone, in care homes or in sheltered housing. The events feature live music, dancing and, of course, scones and SuperJam and are a great opportunity for the elderly to make new friends and meet young people. SuperJam has hosted over 125 events across the UK, with some events attracting up to 600 guests and they are growing in popularity every month.
In August 2010, Fraser launched The SuperJam Cookbook, sharing his jam-making secrets with the world. In April 2011, SuperBusiness, a book about his story and everything he has learned, was published. Both books have since become best-sellers, on sale at Waterstones, WHSmith and in supermarkets.
Fraser has also been `Entrepreneur in Residence' at London Metropolitan University since 2010, delivering lectures and speeches on entrepreneurship.
Fraser has participated in many news programmes and documentaries, and we believe he is a major new talent for factual entertainment and features programming with his knowledge and experience on food, the elderly, community, ethical business and with a heart for campaigning and for change.
Fraser has shared his incredible story through over 250 speeches, in 17 countries around the world for multinationals such as Kraft Foods, IBM, Accenture and KPMG, as well as financial institutions including Barclay’s and RBS.
He has spoken at leading universities such as Columbia in New York, the London School of Economics and Moscow State University. He’s been invited to speak at The Scottish Parliament, the Bank of England, the Chartered Institute of Personal Development and the Institute of Directors.
Many of Fraser’s audiences have been small business owners and budding entrepreneurs – such as at his national tour with Business Link, his speech for Etsy.com at the Hello Etsy conference in Berlin and at the Collegiate Entrepreneur’s conference in Chicago.
Fraser has spoken about Social Media at the British Library, Packaging Design at Howest University in Belgium, FMCG Marketing at the ‘Food Industry Council’ conference in Vancouver and to over 2,000 school children at Disneyland.
He has delivered motivational speeches at various university and college graduation ceremonies and provided a ‘live case study’ for MBA students in Ireland as well as new recruits at the consultancy firm Accenture.
Top 10 in ‘Times Young Power List’ (2011)
Inc Magazine 30 under 30 Award (2010)
Smarta 100 Award (2010)
HSBC Start-up Stars Finalist (2009)
Bighearted Scotland Business Person of The Year (2009)
Nectar Business Entrepreneur of The Year (2009)
John Logie Baird Innovation Award (2008)
Ernst&Young Entrepreneur of The Year finalist (2009)
BT Essence of The Entrepreneur Award (2009)
Top 10 in Courvoisier Future 500 Network (2008)
Glenfiddich Spirit of Scotland Award (2008)
Shortlisted for ITV’s ‘Britain’s Best’ Awards (2008)
‘Top 10’ in The Observer’s ‘Future 500’ (2007)
Global Student Entrepreneur of The Year (2007)
Supernova’s Brightest Young Business (2007)
Young Entrepreneur of The Year (2007)
BiggartBaillie Innovation Award (2007)
Outstanding Young Person of The World Award (2007)
The Independent’s ‘Top 40 Children’ (2005)
Enterprising Young Brit Award (2004)
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